LUVERE began in Monaco, simply because this is where we live and where the idea of the brand took shape. 

Life here has its own way of changing how you dress. A day can start with coffee by the port, continue on a boat and end with an unplanned dinner in Monte Carlo. We kept looking for clothes that felt relaxed enough for the day, but still looked right when the day turned to something else.

Eventually, we decided to make them ourselves.

We started with the pieces we wanted in our own wardrobes: a beautifully cut shirt, proper trousers, Bermuda shorts, a reversible bomber. Things that are easy to wear but never look ordinary. The colours came naturally from what surrounds us - navy, beige, brown and light blue.

Our clothes are made in Italy in small quantities, and we are very particular about how they sit on the body, how the fabric moves and whether you will actually want to wear them again tomorrow.

Monaco will always be part of LUVERE. Not as an image we are trying to sell, but because it is where the brand came from.

Born in Monaco. Made to be lived in.